MEET OUR FOUNDER
MOM, ENGINEER, & LACTIVIST
Jillian Rothe
With an early diagnosis of endometriosis as a teenager, Jillian was told it was unlikely that she’d be able to have children, so she pivoted away from her plans of mothering and spent her 20s focusing on her career and traveling the world. While living in Singapore with her partner and working in a heavily male-dominated industry with extreme travel requirements, Jillian and her partner were given the blessing and surprise of getting pregnant. But with that came a major problem: finding a way to store enough milk for her week-long business trips without the bags breaking in the freezer and going to waste. That was what sparked the development of the Freeze It Flat™.
Jillian has a Mechanical Engineering and International Business Degree from Michigan Technological University and was named the Outstanding Young Alumni in 2014 for her early career success. She was featured in Impact Magazine in 2016 and went on to create the Breast Milk Storage Product of the Year in 2021. Today, she lives in Denver, Colorado with her partner and their three children.
HAPPY PARENTS
FREEZE IT FLAT™
Freeze with Ease
Say goodbye to mangled bags of frozen milk that break, leak, and go to waste. Freeze It FlatTM freezes breastmilk bags perfectly flat and evenly, every time, so you can stop crying over spilled milk and create more room in your freezer. Freeze It Flat™ is simple and easy to use - supporting busy, on-the-go moms in their 4th and 5th-trimester pumping journey.